Why Halfday Media?

Brisbane restaurants are doing incredible things. We make sure the right people know about it — through creators they already trust.

Why Social Media?

Before a table is booked, a TikTok is watched and an Instagram feed is scrolled. Social media is now the primary discovery channel for Australian restaurants — and if your venue isn't showing up through voices people trust, someone else's is.

87%

of Australians are active social media users every month

food is the most-searched content category on Instagram Australia

4×

more likely to try a restaurant after seeing genuine creator content

Why Influencer Marketing?

Traditional advertising tells people about you. Influencer marketing shows them — through a voice they already follow and take dinner recommendations from. A local creator sharing their genuine experience isn't an ad. It's a recommendation.

Authentic by design

Real people, real experiences — no scripted ads, no stock photography. Creator content converts because audiences trust it.
Locally targeted reach

Brisbane-based creators with local, engaged audiences who are actively looking for their next favourite restaurant. Relevant reach, not just broad reach.
Content that keeps working

Every Reel, TikTok, and post continues driving discovery long after the campaign ends. One creator visit can generate weeks of organic visibility.
Trackable results

Clear reporting on what was posted, who saw it, and how it performed. No guesswork — just real numbers from real campaigns.

Why Us?

There are plenty of marketing agencies in Brisbane. There aren't many built specifically for restaurants — by someone who understands the food industry, the creator world, and what a real booking surge feels like. Halfday Media is boutique by design: every campaign is shaped around your venue, your vibe, and the customers you actually want at your tables.

Brisbane-based, Brisbane-focused

We live here, eat here, and know this city's dining scene. Our creator network is local, vetted, and passionate about Brisbane food — not sourced from a national database.
Restaurants only

We work exclusively in food and hospitality. Every strategy, every creator, every post is purpose-built to fill tables — not split across industries that don't relate.
Real creators, real results

No inflated follower counts, no low-effort posts — just authentic Brisbane voices that your future regulars already follow and trust.

Work with us